SparkShift · Future of work studio

Co-creating the future of work.

I help leaders activate change in a way people actually enjoy. Because the conditions for enjoyment are the conditions for high performance. More human, not less.

Fractional partnering·Targeted sprints·Learning experiences·Speaking·Facilitating

C-suite partner · Executive coach · 16+ years across retail, fintech and HR transformation

Tom Kegode keynoting in front of a People and Places stage screen

Trusted across sectors, from FTSE banks to charities and government.

Lloyds Banking Group
Standard Life
Aegon
Channel 4
Aztec Group
Defence Infrastructure Organisation
Department for Education
Impact Match
Westcountry Schools Trust
Exeter College
Culture Pioneer Awards 2025
Mind
Crisis
WWF
Scottish HR Leadership Group
UK Company Culture Awards 2025 Judge

What I do

Five ways we work together.

From a single keynote to an embedded partnership. Pick the door that fits, we shape the rest together.

01

Fractional partnering

An embedded thinking partner for leaders and their C-suite. A sparring partner at the top table, without the weight of going it alone.

02

Targeted sprints

A multi-week engagement on a real culture, leadership or ways-of-working challenge. We build capability while we're at it.

03

Learning experiences

Workshops, programmes and labs for teams ready to build new capability around culture, AI and leadership voice.

04

Speaking

Keynotes, panel hosting and internal addresses for conferences, all-hands and summits that need energy and a shared point of view.

05

Facilitating

Co-designed sessions, offsites and resets for groups that need a strong room and tangible outcomes.

The Six Shifts · the why

The forces shaping how organisations evolve right now.

Evolve these well and work gets more human, and higher performing, at the same time.

Evolution over Transformation

Steady, compounding change that sticks, not a big-bang programme that fades.

Roles to Missions

Organising people around the work that matters, not the boxes on a chart.

Co-creating an AI-Enabled Culture

Bringing people with you as AI reshapes how the work actually gets done.

Intentional Leadership

Leaders who choose their impact on purpose, with a clear and shared voice.

Multigenerational Workforces

Turning generational tension into one of your strongest sources of energy.

The Global Opportunity

Working out loud and across borders to find the edge others are missing.

The Enjoy Work equation

Human Connection + Community = Collaboration

Joy arrives. Enjoyment is built. Real human connection, plus a sense of community, is what makes collaboration actually work.

The Work:Lab Method · the how

Identify Co-Create Activate

A simple, repeatable way to move a room from talk to traction.

01

Identify

Get under the skin of the real challenge. Cut through the noise to the shift that actually matters.

02

Co-Create

Bring the right squad into the room and build the answer together, so it's owned, not handed down.

03

Activate

Turn ideas into movement. Energy, momentum and the capability to keep going after we leave.

Quick
win

Activate means a quick win this week.

We don't leave you with a report. We leave you with something live, owned by the room, and moving.

Tom Kegode, founder of SparkShift
16+
years inside the work

About Tom

Activating change people actually enjoy being part of.

I'm Tom Kegode, founder of SparkShift. Sixteen years leading culture, innovation and people change inside large organisations means I've sat where you're sitting, and partnered with the C-suite to make the big calls land.

I'm a friendly disrupter and an executive coach. I bring the right people together, build the answer with them, and make change something people genuinely enjoy being part of. More human, not less. That's how it sticks.

Beyond the boardroom, I chair a school's governing board, leading in the education sector on future careers and the next generation of work.

  • 16 years in leadership, innovation culture & people change
  • C-suite partner & executive coach
  • Future of work expert
  • Next gen work coach
  • Chair of Governors · future careers & education

In action

On stage and in the room.

From a team of five to a room of five thousand. Web Summit, CIPD, Mad World, and plenty of rooms in between.

Tom on the main stage addressing a large audience at the Lloyds Customer Hero Awards
On the main stage · Customer Hero Awards
Tom speaking on stage at an Apprenticeship Ambassador Network event
On stage · Apprenticeship Ambassador Network
Tom facilitating a leadership experience
Facilitating · leadership experiences
Tom coaching a group of young Game Changers at a Lloyds awards event
Coaching · Game Changers
A full room of people at one of Tom's sessions
The crowd · a full house
Tom on camera with a microphone, in conversation
On camera · in conversation
Tom at an HM Government Skills for Life event
Skills for Life · HM Government

Proof

What people say once the work lands.

I can't recommend Tom highly enough as a facilitator. He led a session for Crisis, bringing together 30 participants from both Crisis and Lloyds Banking Group, and worked closely with me in advance to shape an ambitious agenda, pushing the group to co-create a bold, proactive three-year strategy for the Crisis Homelessness Alliance. His ability to take a complex challenge and guide a room toward meaningful, practical solutions is nothing short of wizardry. His energy, positivity and clarity inspire confidence and creativity in everyone he works with. A genuine joy to collaborate with, and I'd jump at the chance to do so again.
Wendy Gupta
Head of Strategic Partnerships, Crisis
Designing the session with Tom was a joy; his energy is infectious. Our focus was storytelling, and how it can transform the way we connect and lead. The session inspired me to make 2026 the year I 'feel the fear and do it anyway', genuinely one of the best pieces of career advice I've ever had.
Susan Stott
Talent & Organisation Design Director, Aegon UK · Chair, Scottish HR Leadership Group
I worked with Tom on an ideation and leadership session for my wider team. His knowledge, experience and expertise were exceptional, and he tailored the content perfectly. The value generated was of real, tangible use, making us more efficient and effective. Working with Tom was a pleasure, and I'll certainly be seeking further advice and recommending him to others.
Senior Civil Servant
Strategy Design
Tom brought huge energy to sessions for 120 people at our team offsite, delivering to four groups of 30 across two days. He inspired creativity by using outdoor space and a change of environment to encourage different ways of thinking. The core message, that small tweaks in storytelling can have big impact, is still being discussed weeks later. Tom is fantastic at levelling up the atmosphere in a room, and his relaxed, collaborative style brings everyone on the journey.
Reward Director
Lloyds Banking Group · Leadership Offsite

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Watch & listen

Talks, podcasts and conversations.

A taste of the thinking, out loud. Hover to pause, click to watch or listen.

Going Solo

The realities and lessons of building something on your own. Straight to your inbox.

Subscribe on Substack

Let's chat. Book a discovery call.

Twenty-five minutes to talk through your challenge and whether there's a shift worth making together.